Icon Brand Identity

EarthTronics partnered with our team to refresh its brand and packaging to compete for greater retail placement in a crowded LED lighting category dominated by legacy brands. Through a brand audit and competitive analysis, we identified opportunities to modernize the identity and simplify technical information for faster shelf-level comprehension.

The result was a refreshed visual system and packaging approach designed to stand out on shelf, improve clarity, and strengthen brand recognition through a refined color palette and new combination mark.