EarthTronics partnered with our team to refresh its brand identity and packaging as the company sought greater retail placement in a highly competitive LED lighting category dominated by established brands like GE and Philips. The challenge was to build brand equity and create a packaging system that could capture attention and drive conversion in a crowded, information-heavy shelf environment.

Through a comprehensive brand audit and competitive analysis, we identified opportunities to modernize the visual identity and simplify how technical product information was communicated to consumers. Guided by a “stand out on shelf” strategy, we developed a refreshed visual system and packaging concepts that balanced clarity, performance, and distinctiveness, including a refined color palette and a new combination mark designed to strengthen recognition.